After receiving a B.F.A. in both Illustration and Visual Communications
from Northern Illinois University, he started out as a designer/illustrator
at Phase II, a top art studio in Chicago. There he worked on lead accounts
such as Marlboro, Kellogs and Beatrice Foods.
Moving up to an art director position with Rogers Merchandising, a subsidiary
of Young & Rubican Worldwide, Steve managed sales promotions creative
material for Miller Brewing Company, Burger King, AT&T as well as
With experience in sales promotions, Steve was hired by Productcom as
senior art director where he managed a crew of four staff members. There
he gained insight into direct mail and honed his creative and management
With a move to the islands Steve was hired as senior art director for
a local agency where he worked on accounts such as Outrigger Hotels, Avis,
Whalers Village and Meadow Gold. There he had the opportunity to master
his computer illustration abilities. He also assumed the role of production
and design manager.
From there, Steve and wife, AnnMarie, began their own venture Underwood
Creative. There he continued his creative growth and success working on
local Hawaii accounts as Ala Moana Center, PGA, Itoen USA, and Outrigger
Hotels. Steve and AnnMarie were in business as a full service agency for
five years together until they parted ways in 1995.
Since then, Steve has continued to grow and develop as a creative person
with Underwood Graphics. He has redefined his abilities to do what he
does best which is graphic design and illustration in a support role.
As times have changed he has taken on new abilities such as web design,
Interactive CD production, electronic design and illustration.
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